Sportive to Road Race Conversion Course


Sportive to Road Race Conversion Course


This session is organised by

Date: 09th May 2015

Time: 12.30 – 18.30

Cost: £65

The six hour coached masterclass includes group riding skills, confidence building exercises and simulated races. All designed to enable riders that have completed sportives or challenge rides and are looking to start road racing or are curious about what is needed to make the jump.

The session is suitable for male or female riders that have a good level of cycling fitness. The sessions are designed to be challenging for a wide range of fitness levels and no one should feel under or over stretched.

The course will be instructed by Jez and Leda Cox, who are both well qualified British Cycling Coaches.

The coaching will use the unique features of the Redbridge Cycling centre to enable riders to try out tactics and race craft that they can put to use on the circuit itself or other closed road circuits as their experience of road racing grows.

Rest assured it will be as much fun as it is challenging and in depth.

We take our coaching and racing seriously but don’t worry; we don’t take ourselves too seriously!

Jez Cox was an elite cyclist from the age of 21 racing full time in Europe. He then went on to become a professional duathlete and has won over 80 races! As a coach Jez has worked with national and world champion duathletes and triathletes, pro cycling teams Paralympic and Olympic medallists.

He has also spent the last two years as Cycle Sport and coaching manager at the Olympic Velodrome in London as well as being the current Great Britain Duathlon team manager.

Leda Cox was ranked the number one British rider. She turned pro in 2003 and she spent most of her career abroad racing for Dutch, Belgian, French, Italian and American teams. In an 8 year career which was cut short by a crash which forced her early retirement she went on to achieve:

  • 30 Wins including two stage races
  • 3 National Medals
  • British Number one ranked rider
  • 24 Great Britain Team Caps
  • Coupe De France Winner
  • Tour of Tucson Winner

She is also a massively experienced coach and mentor to many riders. Leda is close to completing a 3 year degree course in Physiotherapy at the St Georges, University of London. She is also a Team GB soft tissue therapist, working for British Triathlon and has recently returned from the Commonwealth Games in Glasgow where she was working at the Emirates Arena providing soft tissue therapy for athletes competing at the Sir Chris Hoy Velodrome, badminton and boxing arena.


Event Name Sportive to Road Racing Conversion Course
Event Venue Redbridge Cycle Centre, Forest Hill, Ilford, Greater London, IG6 3HP
Track Profile We will have exclusive use of the lower circuit of the track. That track is approximately 1km
Organised By
The session is organised by HowGoodCouldIBe. This is not an ATW event. ATW are only handling the online entries for this event.
Coaches Former Pro Cyclists Jez Cox and Leda Cox



The circuit is located at Redbridge Cycle Centre: Map location details are here:,191903&st=4&ar=Y&mapp=newmap.srf&searchp=newsearch.srf

The road circuit which has been designed and built specifically for bike racing, training and casual use away from the problems of traffic on public roads.

The circuit which you will be using is approximately 1 mile in distance.

How is the afternoon structured?

12:30   Riders arrive.
12:35 - 12:45 Introductions and explanation of the morning’s goals.
12:45 - 13:05 Jez Cox : The critical components of bike set up/fitting for road racing.
(Jez has 12 years experience as a professional bike fitter to national, world, European and Olympic medallists)
13:15 – 14:30 Group riding master class on how to make the most of the peloton and make it work for you. This will include:

    • Learning to get comfortable in a tight bunch
    • Confident riding in and around the peloton
    • Feeding on the go
    • When to ‘work’ and when not to ‘work’
    • How to ride in the wind and make others work harder than you
    • Finding the bunch ‘sweetspot’

14.30 - 14.40 - drinks break (please bring drinks and snacks).
14:40 - 16:00 - The art of super-fast cornering
16.00 - 16.05 - drinks break
16:05 - 17:40 -  Road race tactics master class.

As a complete group, riders will get to try a wide range of tactics and approaches to road racing including

    • Perfectly timed attacks
    • Counter attacking
    • Break away riding
    • Chasing riders down
    • Working as a team
    • Communication, bluffing, blocking ‘hanging in’ and so much more (fun!).

17.50 - 18:30 – A question and answers session with Leda and Jez covering all aspects of racing.  This is also a chance to learn more about how to get started in road racing and what regulations and guidelines need to be met. 

18.30 -  Close


Can we please ask that as well as helmet, bike and shoes you bring on the day:
(I know many of these sound obvious but I just want to make sure we're all prepped perfectly for the day so please excuse me being a bit obvious to some of you!)
1) Drop handlebar road bikes only. Please remove any tri-bars as these are not allowed in a road racing environment.
2) Please do a bring a drinks bottle (with drink in it!) and ensure ideally that your bike has a bottle cage as we will get you drinking on the go. 
3) Snacks to keep you going on the go. Back pocket sized ones are ideal.
4) A range of layers of clothing to suit the weather. 
5 )A spare inner tube in case of punctures.
Don't worry about anything else. We will look after you well. We have a room  to use at the centre and there are toilets and lockers but we will be out on the circuit for most of the morning. There will be space for you to leave belongings out on the circuit too and we will bring extra water.

Any problems on the day, please just ring Leda on 07733226979 

We hope you're all looking forward to it. 

It will be a nicely mixed group and everyone will be catered for as well as individually focussed on within the sessions. There will be lots of racing but it will always be short and tactical and it will be our jobs to stage it so that everyone is tested and  - vitally - everyone improves.

It'll be fun. We look forward to meeting you on the day.


If you are interested in other cycling training then ATW has training plans to help you train for your next event:
Other Event Information

Redbridge Cycling Centre

Redbridge Cycling Centre is a facility for cyclists of all abilities, from families to competitive riders. The Centre has purpose built road & off road tracks.

Bike Security

There is bike parking outside the Centre

Parking and Transport

Ample car parking will be available

Changing & Toilets

Within the facility there are male and female toilets, six changing rooms, lockers and showers



You understand that this is not an ATW event. ATW are only handling the online entries for this event.

By booking onto this event you agree to complete a disclaimer form on the day of the event.

You agree that if you need to withdraw from this event then HowGoodCouldIBe will refund 50% of the entry fee if no later than 6 weeks prior to the event date. A full refund, less admin fees, is available if a refund is requested within 28 days of purchase.
In the event of any of the coaches not being able to attend HowGoodCouldIBe will endeavour to find a suitable replacement but can not guarantee this. The sessions listed are a guide-line only and progress through the session plan will depend on the ability of the group. The coaches are free to alter the sessions as they see fit for the benefit of the group.



Location: Redbridge Cycling Centre, Forest Road, Ilford, Greater London, IG6 3HP